MTV and Hollywood are certainly watched in the Arab world—but their appeal is more voyeuristic than aspirational; it stems from a curiosity about how exotic people in alien countries live, not out of any inclination to live like them. But Bollywood’s allure, rooted in a shared heritage, values and issues, is different. And India's recent economic success makes its pop culture even more compelling. [...] It is not possible to emulate—and adulate—a cultural form while simultaneously rejecting its message. And Bollywood’s message is as profoundly at odds with the strictures of Islamic extremism as Rock and Roll’s anti-establishment message was with the diktats of Soviet totalitarianism.